Tuesday, June 9, 2009

BEST approach

Behavioral
Everything you communicate with your customers has a purpose. What do you want them to do?

Essential
Deliver information that your best prospects and customers really need to succeed at work or in life.

Strategic
Your content marketing efforts must be an integral part of your overall business strategy. Link your content strategy to your bottom line results.

Targeted
You must target your content precisely so that it is truly relevant to your buyers.

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